With their captivating images and content, videos are a great way to reach existing and potential target markets. However, before committing to a project, you should have a firm grasp on how much it will cost to create the video, and the estimates you get back from video editing companies might be surprising.
The good news is that there are new, more transparent pricing models available for video editing services that are gaining popularity.
Why Video Editing Costs Can Vary
Let’s say you want to produce videos to post on a website, social media platform, or elsewhere. Knowing how much a video editor might charge per video is essential so that you can create a budget for this project and estimate future costs. The problem is that video production is often done under tight deadlines!
One way some video editors charge for jobs is to ballpark the project costs by using a formula of three or four days of editing per day of shooting. However, this does not consider how many hours of film were shot that day. A more accurate estimation formula might be to base editing hours on the hours of source footage.
The ratio of editing time needed for the hours to film can also vary drastically depending on how many cameras were used, how many takes were involved, if b-roll footage will be used, how many angles are required if music is being added, the number of insert edits or cutaways needed, and a multitude of other factors.
The Need to Hire Professionals
Most companies don’t have enough video production or editing projects to justify hiring an editor full-time and purchasing the equipment and software needed to get the job done. Creative talent is not cheap, and good video editors are in high demand–for good reason.
These creative professionals must have a wide range of skills to make minor or major changes to video files. An editing project could involve slowing or speeding up the action, combining different clips, modifying the sound, adjusting lighting or color, adding special effects, or anything else needed to jazz up the footage.
Pulling together these skills is how quality videos are made, which is why it should be no surprise that video editing is considered an art.
Rethinking How Video Editing Is Priced
While it may be tempting to go with one of the many video editing services that tout unlimited support, keep in mind that you generally get what you pay for. Editors working for these outfits are often assigned a half dozen (or more) projects at a time. To meet deadline pressures, editing work is often rushed, and the result can be disappointing.
A more customer-focused approach to video editing services is the fractional model. In this approach championed by Vidpros, up to four clients are assigned to an editor at any one time. This allows them to give your project the attention it deserves and deliver the video you want in less time.
Contact Vidpros today for more pricing details and to ensure that you get high-quality, on-time video editing support to meet your deadlines and objectives quickly!