TikTok is one of the most popular social media platforms, with over 1 billion active users worldwide. As a result, TikTok has become an essential marketing tool for businesses, and content creators are also using it to showcase their talent and build their brands.
However, with so much content on the platform, it can be challenging to get your videos noticed. The best path to relevancy on TikTok is to show up in the “For You” feed. “For You” shows an endless stream of videos picked up by the algorithm based on a user’s past interactions on the app. Most TikTok users don’t search for specific videos. They scroll to be entertained and perhaps learn something too. Videos that appear in “For You” receive a huge boost in views, and all brands and creators strive to get their content featured.
The algorithm picks videos for the “For You” section based on specific criteria, which include user interactions. Videos that receive many likes, shares, and comments are more likely to be featured in the “For You” section. TikTok’s algorithm also prefers videos that are watched from start to finish.
When you work with a professional TikTok video editing service, you increase the odds that the algorithm will pick up your content. A really good TikTok video editing service will take your ideas and initial footage and edit them appropriately to realize your vision. It’s easy to create value with a long video. It’s much harder to make an impact in 15 seconds or less. High-quality video editing is the bridge between great ideas and successful TikTok content.
Let’s take a deeper look at why you should partner up with a TikTok video editing service and how to find the right one for you.
How to Get More Views on TikTok
Before we discuss how a TikTok video editing service can increase your view count, it’s essential to understand the factors that affect how many views a video gets. You can build these into your content strategy to give yourself the best chance of posting a viral video and watching your channel take off. Here are the most important factors to be aware of.
Quality Content Always Wins
TikTok’s algorithm favors high-quality content, so it’s essential to produce visually appealing, interesting, and engaging videos. The best content informs or provides something of value and entertains at the same time. If you want your videos to get picked up and pushed to viewers, they need to have good watch-time stats. When your video gets watched from start to finish, it signals to TikTok its great content. The algorithm will recommend it to other users more often.
Consistently posting content on TikTok can improve your visibility and increase your chances of going viral. You can’t plan on going viral. Sometimes you get lucky, and a post takes off. The more content you put out there, and the more consistent you are with it, the better your odds are that one of your videos will get boosted and take off. Consistent content will also help you build and keep a following.
Time Your Posts For Maximum Exposure
Posting your videos at the right time can help increase your reach and visibility. There isn’t a universal ‘best time’ to post. It depends on your target audience and when most of them are online. TikTok pro accounts allow you to analyze useful data about your video performance and audience demographics. You can find out which countries your viewers are from and see an hourly breakdown of how many followers are online.
Ideally, you want to post when the highest percentage of your target audience is online. You’ll get more opportunities to gain impressions and interactions, which can get you boosted into the “For You” feed. Play around to find which days and times work best for your content. Then, you can use a scheduling tool to post your TikToks automatically.
Use Hashtags to Go Viral
Hashtags are an essential tool to categorize and promote your videos. They make finding your content easier for users and, even more importantly, the algorithm. TikTok’s algorithm looks at the hashtags in your video and those you caption it with. If you pick the right ones, it will allow viewers in your target audience to find your content through search and show up in their “For You” feed.
You can quickly look up lists of the most popular or trending hashtags online. However, those aren’t always the best choice. They are incredibly competitive and often return a very general audience. Instead, focus on keywords relevant to the type of content you produce or the target audience you wish to attract. You can include a mix of popular and niche keywords for the best results.
For example, if you are a pet products company, start with #pets and look at the best-performing videos. See what related hashtags they are also using. You’ll get some good ideas for niche-specific keywords that cater to more targeted and engaged audiences. Keep engaging with these brands as a viewer; the algorithm will feed you more related content. As the most popular videos roll in, note the hashtags they use. Many of these creators depend on TikTok and are quick to jump on trending hashtags.
Keep ‘Em Short & Sweet
TikTok increased its maximum video length to 10 minutes, but shorter videos tend to perform much better. Make your video as short as possible, ideally 15 seconds or less. Watch time stats are essential. If your clips are too long, viewers will skip and scroll on. If viewers aren’t sticking around to the end, TikTok will think your videos aren’t useful or entertaining. The algorithm won’t recommend your videos to others.
Sound Matters More on TikTok Than Any Other Platform
TikTok is a platform built around music, so incorporating popular sounds and songs into your videos is necessary. Sound is a proven scroll-stopper, and picking the right audio for your TikTok can significantly increase how many views you get. Check out this fantastic article on a study by Kanter (paid for by TikTok) to understand the importance of sound on platform success.
Many factors go into how many views any TikTok gets. It will always start and end with great content, but there’s room for growth in between. Now that we’ve got a good handle on what affects video views let’s look at how a TiktTok video editing service can help you get them.
How To Use a TikTok Video Editing Service To Increase Views
A quality TikTok video editor knows the platform front to back. They have helped many creators and businesses gain exposure and a loyal following, and here are some ways they can help you do the same.
Save Your Time For What Really Matters
Are you currently editing your videos? If you are, that’s great. All creators should start out learning how to do it by themselves. It’s also a good option for small businesses just getting started that can’t afford to outsource any of their processes yet.
As soon as you can afford to outsource, video editing is one of the first tasks you should clear off your plate. Editing is often dull and tedious, and it’s always time-consuming. 10/10 times your time is better spent working on other tasks that will directly impact your brand or channel’s growth. You can hire a quality editor for a fair price. Good luck finding someone who cares about your business as much as you do and will work hard to grow it at the same rate.
Your options on what to do with the time you save through outsourcing and automating areas of your business are endless. You could seek collaborations with other creators, run promotions, go live and interact with your community, take on challenges (or create your own) and come up with more awesome content ideas, to name a few. Speaking of new content ideas…that’s one of the biggest opportunities free time affords you.
You Can Now Create More Content
If you can double or triple your content output by outsourcing your video edits, that’s a trade that will pay off in spades down the road. Consistently uploading high-quality content is the best way to eventually hit a home run and have one of your TikToks ride the algorithm to viral relevancy.
Better Editing = Better Results
TikTok users are ruthless with their attention and opinions. They don’t care one bit about you unless you give them a good reason to. So what can you do to capture their attention and get them to care? Give them something of value and do so in an exciting way. No matter how good your company is or how much value your product or service could bring them, if your video isn’t short, to the point, and enjoyable to watch…they’re gone. Fifteen seconds later, they might already be 10 TikToks past yours and forget you even exist.
A professional TikTok video editor understands how to edit and format your content for success. Your editor will ensure your video flows logically, uses effects and text overlays appropriately, and put the best soundtrack on it to stop those scrollers in their tracks. They can’t fix poor content, but they can wrap it up with a pretty bow on top, so viewers want to unwrap it and see what’s inside.
Develop Consistent Branding
If you work with the same video editing service over time, your videos will develop a consistent look and feel. It helps to improve your brand’s recognition and make your content more memorable. Your editor becomes your collaboration partner. You can bounce ideas off them and leverage their experience to position your brand in the best light.
Repurpose Your Content And Spray it
Another benefit of the time you freed up? You can cross-post your content across multiple platforms. Leverage the power of microcontent by having your editor reformat your content for other social media platforms.
Do you already have longer-form video content? Great, your editor can turn the best parts into TikTok content or repurpose them for whichever platform you desire. Choose a video editing service that works with clients across all major social platforms. They will be well-suited to help you spread your content for maximum efficiency and reach.
While a TikTok video editing service may seem like an additional expense, it can be a cost-effective solution compared to hiring an in-house video editor or spending valuable time editing your videos yourself. Sure, you save money by doing it yourself. But there’s always an opportunity cost.
Let’s say you could pay a pro $700 a month to take over your video edits. Boom, you just freed up 10 hrs of your time each week. Suppose you were to invest those 10 hours into more productive activities. Could you increase your monthly revenue by at least $700? Can you grow your following or brand faster?
You should outsource and automate your video editing as soon as you can afford it. Free up your time and mental energy, and spend them on more important tasks that move you closer to your goals.
If you’re ready to explore working with a TikTok video editing service, we have some advice for you on finding the right company to partner with.
Tips for Choosing the Right TikTok Video Editing Service
You have many different options to consider once you decide to outsource your video editing. We recommend the following questions to find the right TikTok video editing service for your needs.
Are They Experienced With TikTok?
An experienced TikTok video editor will understand how to help you produce engaging content that gets watched. They know all of the best practices and are up to date on current trends because they work with people like you every day. Also, ensure the service you choose aligns with your creative vision and can provide the editing style you want. If you can’t find samples on their website, call and ask them for a sample of what they can do.
Can They Keep Up With Your Posting Schedule?
How much editing time you get will vary by provider, and it isn’t always clearly stated on their website. You should always interview a video editing service before deciding to hire them. Once you know how many TikToks you want to post each week or month and the average length and editing requirements, reach out to editors to find out if they are a good match.
After you hand over your raw video footage with editing instructions, what is their turnaround time to get the first draft back to you? The only way to find out is to ask, and a good editing service will ask questions to figure out what you need before quoting anything to you.
Working with the same editor over the long run pays off, so another good question is if they can scale with you as you grow. If you decide to produce twice as much content, can they keep up?
How Much Will It Cost? (And What’s Included)
Compare prices and look for a service that provides good value for your money. Video editing services typically run from as low as a few hundred dollars per month to over $2000. Lower-priced services give you less editing time and limit their included services. You may find add-on pricing for features such as royalty-free music, text overlay, animations, etc. You need to know precisely what services you require before you start shopping to pick the best video editing service for you.
How Will You Communicate?
Good customer service is essential for a smooth and hassle-free experience. They should be happy to talk to you and answer your questions while you shop around. Once you become a customer, clear and prompt communication is essential to keep turnaround times at a minimum and deliver TikToks that match your vision. Find out how their upload process and file management system work. How will you communicate, and how quickly will they get back to you?
The Next Step Towards Your Goals
A TikTok video editing service can help content creators and businesses increase their views on the platform by improving the quality of their videos, optimizing them for the algorithm, and creating a consistent brand look and feel. A good editor will save you time, produce high-quality content, and boost your views and engagement on the platform.
When you pick a video editing service, it’s essential to consider factors such as editing style, price, customer service, turnaround time, and customization options. Make sure you take the time to speak with any video editing services you are considering working with first. They should be willing to walk you through their process and match their service to your needs.
Don’t Know What’s Next? We Got You!
Do you have any questions about working with a video editing service? Do you need help determining what your needs are? If so, get in touch!
We would be happy to chat and find out where you are currently at. Tell us about your content goals, and we’ll recommend the course of action we would take in your shoes. We are looking for awesome creators and brands to partner up with long-term. If we don’t think we would be the best fit for you, we’ll give you our best advice and point you in another direction. Our goal is to make internet video better for all.
We work with creators and business owners daily, and know TikTok editing inside and out. Whether you want to grow your following or create marketing content that funnels viewers somewhere else, we know how to get results. If you aren’t ready to chat, feel free to browse our website and learn more about us instead.
Or check out some of these great articles to learn more about Vidpros and our fractional video editing method: