Resolution, video format, image dimensions, and file size requirements are the most important social media video specifications editors need to pay attention to. These define the quality and suitability of social media videos–and each platform has different specifications that users must adhere to when uploading videos.
Whether you’re using social media for marketing, education, or entertainment, you need to make high-quality videos to boost your visibility and user engagement. The first step in creating social media videos is understanding the specifications associated with the targeted social media platform.
Most of these specs can only be met through editing. This is what makes social media video editing quite challenging and why so many influencers and marketers hire professional video editing services for their social media videos.
With professionals like Vidpros, you won’t have to worry about social media video sizes, dimensions, formats, and resolutions because our professionals are up on the latest trends, offer AI video editing for social media, and will take care of these details for you.
Most Important Social Media Video Specs
Make sure you understand the platform’s video specs before you start editing your videos. If you get it right the first time, you avoid the hassle of re-edits. Here are the most common social media specs you have to follow when making videos:
Facebook (Meta) Video Specs
Facebook has some of the most complex video specs in the social media industry. Getting all the requirements correct can be difficult, especially if you’re not a professional video editor. This makes it tricky to optimize your Facebook video presence.
For news feed videos, the recommended resolution is 1,080 pixels or less. Its orientation can be landscape or portrait with a dimension of 1,280 by 720. The minimum width should be 1,200 pixels, and other specs include:
-
Mobile aspect ratio: Renders all video to 2:3
-
Length: Videos can be up to 240 minutes long
-
Recommended characters: Ninety, with a link
-
Recommended video format: .MP4 or .MOV
-
Frame rate: Maximum frame rate of thirty frames per second
-
Headline max: Twenty-five, with a link
-
Link description: Thirty, with a link
-
File size: Up to ten gigabytes
The specs for Facebook Reels are slightly different:
-
Recommended resolution: At least 500 by 888 pixels
-
You can add video captions
-
Recommended video format: .MP4 or .MOV
-
Recommended aspect ratio: 9:16
Here are the specs for Facebook Story videos:
-
Recommended resolution: 1,080 by 1,080
-
Recommended length: Fifteen seconds, but one story be can split into two or three stories
-
Aspect ratio: 1.91 to 9:16
-
Maximum file size: Four gigabytes
-
Recommended characters: 125
-
Recommended video format: .MP4 or .MOV
X Video Specs
Formerly known as ‘Twitter,’ X allows users to upload videos. The specifications for these depend on the type of subscription package you have. Premium subscribers have more leeway than ordinary subscribers and can upload large video files.
Here are the main X video specs:
-
Resolution: 1,280 by 720 (landscape), 720 by 1,280 (portrait), or 720 by 720 (square)
-
Frame rate: Thirty or sixty frames per second
-
Aspect ratio: 16:9 (landscape or portrait) or 1:1 (square)
-
Video length: 0.5 seconds to 140 seconds
-
Max file size: 512 megabytes
Instagram Video Specs
If you want to optimize your Instagram videos, you have to adhere to the following video specs:
-
.MP4 format
-
3,500 kilobits per second bitrate
-
Thirty frames per second
-
AAC audio
-
Maximum of sixty seconds long
-
1,920 pixels tall
-
1,080 pixels wide (max)
-
H.264 codec
Wrapping Up
If this has your head spinning, hire professional video editors like those at Vidpros and let them handle all the difficult parts. They understand these specs and how to incorporate them into each video you want to upload!
