Social media platforms are the leading choice of online marketers and influencers, thanks to their global reach and affordability. Digital marketers and content creators use their social media accounts to promote brands using different types of digital content, including images and videos.
Managing the size of your social media videos is crucial to enhancing user experiences, increasing engagement, and elevating the visibility of your social media accounts and content.
Size Matters
Before you can create exciting videos that will go viral on Facebook, X, TikTok, Instagram, Snapchat, and other social media platforms, you have to understand the importance of video edits for social media. You also need to learn about editing videos for social media, the different file size requirements for social media videos, and how size can determine the success of your content.
Size is a key social media video spec that your video editing specialist will investigate before starting on your project.
Recommended Social Media Video Sizes
Social media platforms allow users to upload and post video content that meets their specific requirements. Ignoring these video size requirements will result in pixelated or blurry videos–or the platform rejecting the video altogether.
Here are more details:
Facebook (Meta)
Facebook (Meta) allows users to upload different types of videos, each with specific dimensions. For instance, you can post shared videos from friends, and on Reels, Stories, and news feeds.
Shared videos can be long because you’re just sharing an existing video post, not the video itself. The recommended length of a Facebook Reel is between three and thirty seconds with a 9:16 aspect ratio. A Facebook Story video or image disappears after twenty-four hours so users can share their everyday moments with friends. This video should be between one and 120 seconds long.
News feed videos are videos that you upload as a status update. The maximum length of a Facebook video news feed is 240 minutes, which is generous. You can even live-stream a video.
X
Formerly known as ‘Twitter,’ X supports two video formats: MP4 and MOV. The length of the videos you can post on X depends on your subscription package. Premium subscribers can upload videos that are two hours long at 720 pixels or 1,080 pixels with a file size of eight gigabytes.
Non-premium subscribers are allowed to upload videos that are less than 140 seconds long with a maximum file size of 512 megabytes.
Instagram allows you to upload in-feed videos with 1,080 by 1,350 megapixels. However, it also allows 1,080 by 1,080, 1,080 by 608, and 1,080 by 1,350 megapixels. Its recommended maximum file size is four gigabytes.
TikTok
TikTok recommends video size dimensions of 1,080 pixels by 1,920 pixels and an aspect ratio of 9:16. The minimum and maximum video lengths are ten seconds and thirty-four seconds, respectively.
Get Your Social Media Video Sizes Right
Adhering to these guidelines results in better user experiences, more visibility for your videos, and more social media engagements. This translates to effective marketing and an increased return on investment.
Although these social media platforms allow users to trim their videos, this functionality can alter the storyline of your video by cutting out important sections. This is why you should use a professional video editing tool before you upload any content.
You can also outsource to a professional social media video editing service such as Vidpros. Our professional editors know how to keep social media videos within the recommended sizes without altering the objective of the videos!
