In today’s digital marketing, User-Generated Content (UGC) is a major factor for increasing engagement and sales. The most effective one is UGC product videos, in which people, either regular buyers or special endorsers, give their experiences and opinions on a product. These videos are trustworthy because they do not look like typical commercials.
In this article, I will describe UGC product videos, several things to consider when collaborating with influencers, and how to make the most of these videos. We will also discuss UGC video editing and consider UGC video platforms that can help increase the popularity of posted videos.
What Are UGC Product Videos?
UGC product videos are brief and entertaining videos, filmed by ordinary people or micro-celebrities, demonstrating their interaction with a product. These videos are usually an unboxing, a how-to, a demonstration of a product, or even a genuine testimonial. For instance, if a person takes a video of themselves opening a new toy or experimenting with a skincare line, they are producing UGC content. Large companies such as Apple, Sephora, and GoPro ask their customers to share more UGC videos to create a trustful environment for the brand.
The biggest advantage of user-generated content video of a product is their authenticity. People tend to trust reviews or demonstrations from real users more than polished, traditional advertisements. Since viewers can relate to these genuine experiences and valuable insights, they are more likely to believe the content. In the modern marketing environment where social proof is critical to the purchasing process, user generated videos are highly beneficial for attaining conversions and inspiring potential consumers.
Things to Remember When Creating UGC Product Videos
When using UGC product videos in your marketing strategy, here are some important points to ensure the content resonates with your audience:
Stay Authentic
To have effective UGC video content, it should be real. It is more natural for people to relate to videos that have that raw look and feel. Let UGC influencer videos showcase the product in the way they want without overemphasizing the script to them. This makes the content more relatable.
Keep It Simple
When it comes to creating user-generated content videos, they do not have to be highly polished. It’s not always necessary that high-profile advertisements and promotions are more effective than simple and clear-cut demonstrations or reviews. For instance, a short 60-second review done in the format of a TikTok will likely attract more attention and engagement than a well-produced, professional video.
Let Creators Be Creative
Let content creators present your product in a manner that they consider best for their audience. This makes the video natural to their audience while marketing your brand hence a higher chance of engaging the viewers.
Key Considerations for the UGC Product Videos
When incorporating UGC product videos into your marketing plan, there are several key factors to keep in mind:
Choose the Right Creators
Especially, when choosing creators, it is crucial to focus on the target audience that they have. The creator’s tone, style, and audience should align with your brand so that the content seems like it is from your brand and targets the right people.
Set Clear Guidelines
Certainly, freedom should be granted to creators; however, some rules should be established to demonstrate how the product should be used. Make sure they know what your brand stands for but do not interfere with the creative aspect of the work.
Quality Over Quantity
It is better to emphasize the quality of the videos rather than the quantity of the content. It is better to have one or two well-done UGC product videos that narrate a story or demonstrate the use of the product than having many poor quality videos.
Measure Performance
Monitor other engagement statistics such as views, likes, comments, and share to know which of the UGC videos is popular among the target audience. When it comes to analyzing these metrics, it becomes easier to determine what may go well with the audience and what should be changed in subsequent campaigns.
Respect Legal and Ethical Considerations
It is also important to check if the creators have the necessary rights to use in their videos any music, footage or any other material. Also, abide by the law on how to indicate that the content being created is sponsored, so the audience is aware of the relationship between the brand and the creator.
Comparing Brands that Use UGC Product Videos
Many successful brands use UGC product videos in their marketing. Here are a few examples:
– GoPro: This brand relies on user-generated content. Their campaigns feature outdoor enthusiasts using GoPro cameras to capture exciting moments. These videos are shared on platforms like Instagram and YouTube, boosting engagement and sales.
– Starbucks: Starbucks frequently runs UGC campaigns that encourage customers to share their favorite drink orders on Instagram. By sharing these videos, Starbucks builds a community and increases engagement and brand loyalty.
– Apple: Apple’s “Shot on iPhone” campaign shows how UGC can enhance marketing. They encourage users to take beautiful videos with their iPhones, which Apple then features in their ads and promotions.
Top UGC Video Examples
Here are some top UGC video examples that showcase the power of user-generated content:
Ava Estell – Explaining how-to on the product page
Ava Estell uses UGC videos in shoppable format on their store to build trust and increase conversion rate.UGC videos can be used to explain how to use a product.
Dieux Skin – Customers share the positive effects of the product
Dieux Skin shares how customers experience their products.UGC videos can be used to showcase customer testimonials.
Vinterior – How the product adds to the customer’s life
Vinterior posts about the lifestyle of collecting gorgeous furniture pieces.UGC videos can be used to showcase how a product fits into a customer’s life.
Using UGC Videos in Your Marketing Strategy
UGC videos can be used to create engaging and authentic content that resonates with customers.
Embed UGC videos in marketing emails
People are more likely to interact with your emails and visit your website when there’s a video.In addition, a video from your happy customers is more effective in persuading potential customers than a normal email discussing your product at length.
Add UGC videos on websites and digital screens
Top 3 questions run through a buyer’s mind when they visit your landing page: Does it work for me? Why should I believe your claims? Are people like me using this product? The best and easiest way to answer these questions is to add UGC video sites. Display UGC videos on digital screens to cash in on your events and tradeshows. When added with a compelling call to action, these videos help build brand credibility and nudge the audience to check out your products.
Leverage UGC videos within your email campaigns
UGC videos can also help you improve conversions for your email campaigns.Instead of driving the CTAs on your emails to your website, you can take subscribers to a landing page where you’ve embedded user-generated videos.This keeps your subscribers better engaged, and the videos let you educate them about the product.
Boost Sales with the Best UGC Product Videos: Top Examples and Tips
What is User-Generated Video Content?
User-generated video content is any video content created by consumers about a brand, rather than by the brand or a commissioned creator.UGC videos are created with everyday equipment like a smartphone.UGC videos can be used to increase brand trust and conversions.UGC video content is a powerful marketing strategy that can be used to increase brand awareness, drive sales, and build trust with customers.UGC videos are authentic and give the brand credibility.
Definition and benefits of user-generated video content
UGC video is a type of marketing strategy that uses user-generated content to promote a brand. It’s a way to create authentic and engaging content that resonates with customers. UGC video can be used to increase brand awareness, drive sales, and build trust with customers. UGC videos provide real people, real trust, and social proof.
How user-generated video content boosts brand advocacy and credibility
UGC video can increase brand advocacy and credibility by showcasing real customers using a product or service. It can also increase trust with potential customers who see that other customers have had positive experiences with the brand. UGC video can be used to create social media marketing campaigns that drive engagement and conversions.
Benefits of Using UGC Videos for eCommerce
UGC videos are an essential part of any brand’s marketing strategy on social media sites. UGC videos can be used to increase brand trust and conversions. UGC videos are cost-effective and can be used to increase brand awareness and drive sales.
Increased engagement and conversions
UGC videos can improve conversion rates by increasing trust and credibility with potential customers. It can also increase engagement and drive sales by showcasing real customers using a product or service. UGC video can be used to create social media campaigns that drive conversions.
Authenticity and social proof
UGC videos are authentic and give the brand credibility. They provide social proof, validating the product quality and proving it works. UGC videos can be used to create engaging and authentic content that resonates with customers.
Building a community and understanding customers better
UGC videos can be used to build a community around a brand.UGC videos can be used to understand customer preferences and pain points.UGC videos can be used to create engaging and informative content that resonates with customers.
Types of User-Generated Videos
There are many types of UGC videos, including vlogs, tutorials, reviews, and testimonials, especially on various social media sites. UGC videos can be created by loyal customers, employees, or influencers on their social media accounts.
Product reviews and testimonials
Product reviews are the most popular type of UGC video. Brands that show UGC on their website get 29% more website conversions than brands that don’t. You can easily embed UGC on blogs or any website using Flockler.
Product usage tips and tutorials
Buyers look for ways to get the best results from their purchases. Videos about product usage tips help buyers get the best results from their purchases. A great example can be a cleaning detergent company.
Before and after videos
Before-and-after videos showcase the results a product or service brings to customers. Skincare transformations, weight loss journeys, and interior design makeovers are some user-generated content best suited for this format.
Vlogs and lifestyle integration
Vlogs are among the oldest and most popular kinds of UGC videos. Vlog formats like “Day in my life” are great for building brand authority and credibility.
Unboxing and product hauls
In unboxing videos, people record themselves opening a product while expressing their thoughts and opinions. Potential buyers love to watch these videos to see a product up close and shape their expectations based on the creator’s thoughts.
Final Thoughts: Make the Most of UGC Product Videos
UGC product videos can boost a brand’s authenticity, engagement, and sales. By working with the right influencers, ensuring good video editing, and using effective platforms for sharing, brands can make the most of their UGC strategy.
If you want to create or improve your UGC product videos, Vidpros can help. Our experts specialize in UGC video editing and can turn your raw footage into polished ads that engage your audience. Contact Vidpros today to enhance your UGC video strategy!