The Best And Most Effective Planning Practices For Your YouTube videos

Planning and organizing are crucial elements to success, and so is the same with video content creation. But video production can be a complicated system. How do you get started?

Everyone knows that planning is critical to getting to your desired outcomes. The same thing applies to creating video content.

But there’s more to video content production than just point and shoot. There are actually three stages and each has its own complexities that content creators need to seriously consider and take to heart.

Ø  Pre-production stage – planning/preparation

Ø  Production stage – implementing

Ø  Post-production stage – finishing

For Youtube content creators, these three stages should matter if they want to generate engaging content that would resonate with their audience.

But let’s deal with the first and most important step in the process that provides the direction and will help establish the desired outcomes of the Youtube video content – the pre-production stage.

Regardless of how much recording material, high-tech equipment or videos to edit, none of it will bear much weight and value unless careful planning and preparations are made to set the direction for the video content from start to finish.

Determine your target audience

If there’s one thing you must realize as a Youtube content creator that achieving success on the platform has very little to do with you as the creator, rather it is all about the audience.

A well-planned content strategy starts with defining and determining your target audience, specifically the demographic and audience persona as it will help the creator establish what their viewers’ needs and interests are.

There’s just no way for a single video content that will cater and appeal to everyone, so your goal is to narrow it down to specific groups.

Set a clear brand message

Once you have already determined your target audience, you develop the message you want to convey to them.

Choosing one objective and focusing on developing your message around it is highly recommended.

And oh, make sure that your message is communicated and made clear to your audience within eight seconds, which is the average attention span of internet users.

The 8-second rule is indeed a real challenge for content creators, but it is imperative that the introductory spiels and message sticks within that time frame.

Remember, Youtube content is not about you, it’s all about the audience! So, get to the point in 8 seconds or less.

Establish a budget

Another important aspect of the planning process is setting your budget, whether you run your own production unit or hire a video editing service to do it for you.

Your budget will help you determine your deliverables, timeframe, and ad spending – yes, you need it to boost your content if you want to reach a broader and more targeted audience.

Make an interesting script

If you are having a hard time coming up with ideas, you can experiment with the four basic content pillars (Educate, Inform, Engage, Entertain).

The idea for your script should be obvious enough to “talk” with your audience. Sadly, many companies are stuck giving too much emphasis on formal protocols and language rather than interacting with the audience.

Craft an amazing script by associating the message and content with your audience, not what YOU think is proper and appropriate for YOURSELF.

Consider the length of the video

This is where your research comes in handy.

It’s not because you have a great source of video material you decide to upload the entire 1-hour footage on Youtube.

Keep in mind the following thresholds based on user activity;

Ø  The optimal length for Youtube ads is 30-60 seconds.

Ø  The ideal length for Youtube content videos is between 8 to 10 minutes.

Ø  Television commercials are best viewed with a length of 60 to 90 seconds.

However, there’s a catch.

It does not mean that the shorter the videos, the better. The content makes it watchable, significantly when it adds value to viewers.

You may have a short video that contains rubbish or does not provide any value to the viewer, so don’t expect it to perform.

Again, people crave videos that they want to see, not what you force on them. Optimal video length is what makes your videos entice and retain viewers.

Start making engaging videos

Always remember that creating videos and making them go viral on Youtube is not that simple and this blog is not intended to discourage you from making one.

It is always best to set and manage your expectations. Also, it is more practical and makes sense to understand the risks involved lest you end up frustrated when you don’t see your video content getting the mileage you expected.

If this is your first time making and uploading a Youtube video, go ahead and give it your first try.

Upload it and learn lessons as you post your next videos. Get ideas from this blog post and apply them in your next episodes.

Once you determine what works and those that do not, pick up another idea and incorporate it into your creative workflow and processes.

Stick to this learn-and-go pattern and continue to make videos and notice that you get better at it every time.

It may take a bit of time, hard work, patience and practice, but don’t forget that mastery takes time and you will get to where you want to be soon through dedication and perseverance.

Obviously, it can get overwhelming, but as you learn these ideas and gain more experience, your content creation journey would become easier, faster, and save you more money – in fact, you might even start earning from it.

So, roll up your sleeves and get to work right away!

You can get started right away! We can help guide you every step of the way.

Table of Contents

Top 10 Benefits of Using Video Editing Software for Marketing

Using videos for marketing is a no-brainer. It’s one thing to be aware of the importance of videos in today’s information and entertainment-hungry audience. It’s another to ensure that they get what they want. The online sphere is inundated with videos from personal vloggers to big brands and corporations, but people still can’t seem to have enough, and the demand for video content still grows more and more each day. Here’s what we see; According to a survey by Wyzowl in 2020, 84% of businesses use video as a marketing tool, up from 81% in 2019. A study by Cisco

Read More »
alt="male vlogger creating content using a smartphone and later enhance AI capabilities to boost and improve content"

Transforming the Digital Landscape: AI-Driven Blog to Vlog Solutions

The way we consume and develop content is constantly evolving in today’s digital landscape, from writing blog articles to creating a video blog. One of the most groundbreaking and exciting developments in this arena is the rise of AI-powered blog to vlog software. From blog to vlog: making video editing future-ready This cutting-edge technology is revolutionizing how bloggers, marketers, and businesses create and distribute video content – all by automating the process of converting written blog posts into engaging videos in ways we could never have thought possible just several years back. Let’s go together through this article to explore

Read More »
alt="picture of a team raising their hands to symbolize success and teamwork"

How To Build Your Best Marketing Team Ever

Digital marketing – in-house or outsourced – is complex and can be very challenging to execute effectively, but does this mean that having the best marketing team can be daunting as well? Let’s find out! There are several factors that can make it difficult to execute digital marketing campaigns, including the complexity of the digital marketing landscape, the difficulty of measuring the effectiveness of campaigns, and the need to constantly adapt to new technologies and changing consumer behavior. When it comes to in-house digital marketing, one of the main challenges is having the right team and resources to effectively execute

Read More »
alt="image backdrop of a vlogger recording audio for content"

Poor Audio Quality? Say Goodbye To Audio Recording Woes

Audio-related issues are one of the biggest problems facing video content creators today. From low-quality audio recordings to loud and distracting background noise, audio issues can ruin a great piece of content. It may seem trivial, but the audio is key to making or breaking the success of your video content. You think, “it’s just audio. How big of a deal is that?” For one, the low-quality sound makes a video seem amateurish and unprofessional that can turn off viewers, so content creators must take care to get their audio just right. Some of the most common audio-related issues are

Read More »
alt="Vidpros logo2"

Need help with video editing?

Vidpros can help with our vetted on demand team. Want to know more?