Businesses can build long-term relationships with customers through animated videos, and promote their products in more innovative and creative ways.
In the marketing strategy today, how can video marketing – especially video advertising – be so successful?
Learn how you can use video advertising to grow your business by digging deeper into the video content statistics saturating the market.
Let’s take a closer look at some key facts and figures about video content marketing and why it’s such a powerful tool for promoting your product and engaging your customers.
Video advertising: why is it effective?
The use of video advertising in marketing is becoming increasingly important for brands, regardless of whether it is about products or services.
Here’s a fairly logical yet compelling set of proofs that will help you understand why.
In 2022, two thirds of marketers (66%) either increased or maintained their spending on video. Over 99% of marketers who use video for marketing continued to do so throughout 2021.
Thus, 88% of people expect brands to produce more video content in 2022, which represented a fairly significant from 2017.
A study found that 93% of brands got new customers after posting videos on social media.
More than six out of ten companies say video content is an integral part of their marketing strategy.
From a consumer standpoint, a survey detailed that an average person is predicted to spend 100 minutes per day watching online videos this year.
As a result, about 30% of sellers still place a higher priority on developing video marketing strategies than on their websites.
A brand’s video content on social media is the type of content consumers prefer to see from brands, which is why 86% of marketing professionals use it for marketing.
88% of social media video marketers are satisfied with their ROI for their video marketing efforts on social media, proving that consumers are increasingly expecting video content.
According to 74% of respondents, videos have a better ROI than static images.
According to another study, 83% of video marketers generated leads with video content, and 157% of search engine traffic increased because of video content.
It makes no sense to ignore video advertising after seeing the figures provided.
Video Advertising provides high return on investment
How does video advertising affect ROI? Again, let us look at the numbers.
Approximately 68% of marketers say that videos deliver a higher return on investment than Google ads, according to a global digital marketing agency survey. Additionally, YouTube boasts a better ROI than Facebook or Instagram when it comes to video content.
HubSpot also discovered that more than half (52%) of marketers say that video is the type of content with the best ROI.
Video content positively impacts ROI numbers for 73% of B2B companies that claim it.
What does the market say?
From the consumer’s perspective, here are some interesting video marketing statistics.
To learn more about a product or service, 66% of people would prefer to watch a short video, whereas 18% would rather read a text-based article, website, or blog.
Online video content is watched by people for an average of 16 hours per week. A third of all online activity is spent watching videos.
Take note that this number has grown by 52% over the past two years.
Content that is video-based has a 1200% higher success rate than content that is not.
In addition, video content generates more likes and shares than text-based and image-based content combined.
A video’s message is absorbed by 95% of the viewer while watching it, especially explainer videos to understand products or services better, while 84% of the watchers decided to make a purchase after the video.
Let’s look at SEO, as well. It was found that Google users are most likely to click on a video search result.
A recent SEO report revealed that Google search results include video thumbnails 26% of the time, and users are more likely to click on videos.
Let’s cut to the chase
You don’t have to be a video ad expert to make an effective video ad, especially if you’re a beginner. Here are eight tips that will help you create a killer video ad regardless of your experience!
Make the First Few Seconds Count
It is becoming more and more difficult to capture your consumers’ attention. Currently, people’s attention spans have been decreasing gradually as a result of their fast-paced lives.
It has been found that people have an eight-second attention span on average.
The importance of grabbing your audience’s attention immediately is greater than ever before. Simply put, make your first few seconds count!
The question is, how do you do that? Of course, you need to get the reader’s attention by creating a great hook.
You can reel potential customers in with your ad in the first five seconds by asking a question, surprising the audience, describing a problem and provide a solution, or create a story.
Having your target audience intrigued within the first five to ten seconds will drastically increase the success of your ad.
Keep It Short and Sweet
It has been reported that 66% of online video ads will be less than 30 seconds long by the end of 2019.
Furthermore, a survey showed that 46% of respondents believe that video ads should be under 15 seconds, while only 35% favored 30-second ads.
Does that mean you should keep your ad as short as possible?
Ideally, you should, but 30 seconds is fine too.
And if you’re worried that your ads won’t have enough screen time to be memorable, don’t.
Short-form video advertising is a tried and tested digital marketing strategy that many businesses have found success with.
Here’s a tip. At Vidpros, most of our clients ask help from us creating the best micro clips out of their long-form video content.
Keep your ads short but sweet, and don’t be afraid to be creative!
Target The Right Audience
It is critical that you target the right audience because don’t forget, there’s different strokes for different folks.
This means that not every solution fits all sizes, so make sure that you find the right group of people in terms of their demographic, needs, preferences, intents, etc.
Being too general in your content delivery can be too boring and turn people away from your content. Consequently, content material that is too technical and laden with too much jargon could also have a similar effect.
The key is to determine and understand your target audience and create your content that connects to them effectively and with much impact – something they can relate to and provide answers to their questions or solutions to their specific problems.
Effective messaging is critical and should never be neglected or taken for granted.
Always Research Your Target Market
Of course, you need to also find out if your product or service is being promoted to the right market. As with your target audience, your video ad for your brand must be brought before the appropriate market environment.
For instance, if you are promoting or advertising in the real estate market, it is important that your brand caters to the right market to make the right impact.
Give Your Audience What They Need, Not What You Want
Wouldn’t it be better to earn someone’s trust by helping them?
It certainly is! At the get-go, your ad should not be focused on selling a product, but on helping your users.
Keeping your focus on solving the problems your audience may have with your products or services will increase your chances of converting them into paying customers.
People typically search for answers to predicaments when they search online.
Wouldn’t they consider purchasing from your brand if you presented yourself as THAT solution?
A Personal Touch on Your Videos
Product development cannot be the only focus of business.
Nowadays, customers are not only concerned about making a transaction; they are also concerned about feeling appreciated.
The question is, how do you go about doing that? It’s simple – personalize your videos!
You can make your brand’s message more memorable by using personalized video ads in your campaign.
A personalized message can help you relieve the guise of a cold, corporate entity by connecting with your audience on a more personal level.
Recent studies show that 92% of marketers are already using personalization to boost engagement!
Use The Power of Storytelling
We live in a world overwhelmed by advertising.
According to a survey, 71% of businesses report storytelling ads as their most popular advertisements.
As a result, many brands have begun to shift their advertising focus toward story-driven approaches.
In advertising, video storytelling means having a definite beginning, middle, and end, just as a movie does. To be memorable, you need to make it compelling and relatable to your target audience.
How could that be possible in a short video? This question does not have a single answer, but what we can advise is to be very imaginative, make your ads dynamic and make sure to appeal to viewers’ emotions, which are the cornerstones of a very effective video ad.
An ad that carries emotions, provides amazing dynamics and elicits anticipation makes it a very potent promotional vehicle that will make a hit with the audience.
Identify And Capitalize On Your Brand’s Strengths
Your video ads should showcase your brand’s strengths, which is one of the most important things you should aim to accomplish.
Since your goal is to promote your business, you should ensure that it is presented appropriately.
In order to accomplish this, you should follow the following steps:
Make sure you explain why your brand is better than your competition.
Consider what makes your brand appealing to your customers and address that question.
Feel free to share any noteworthy accomplishments or successes you’ve had.
Your video ad will be a success if you address all of these points! In addition, remember that brands are what people buy, not products, so it’s crucial to take this step.
Funny Is Good
People are more likely to listen to someone if they’re humorous, which is why advertising is particularly useful when it comes to laughter.
It shouldn’t be difficult for you to remember a funny ad if you’ve ever seen one. Why is it important to create ads that people remember? Boost sales!
Therefore, don’t be afraid to incorporate humor into your video marketing campaigns. In the corporate world, some people feel that humor is unprofessional, so they struggle to be funny.
Clearly, such a view is outdated. Contrary to popular belief, your ad will perform worse if you don’t use humor.
Engaging your viewers by making them laugh is the best way to engage them, so stop living in the past and unleash your inner comedian or fun entertainer today!
End With A Call-To-Action
Lastly, don’t forget to include a call to action! Having it in your ad is essential, and you cannot afford to omit it.
Why? Every video advertisement is intended to motivate viewers to take action. How better to accomplish that than by asking them!
There are a number of ways to do that, such as filming the CTA by yourself, making a catchy tagline to take action, or use a graphic CTA that they can easily click on.
The CTA should be placed at the end of your ad, but it can also be placed before or during the video.
You will have to decide what is best for you based on your preferences and needs.
You can’t go wrong with video advertising, regardless of how big or small your company is or what industry you operate in.
With this guide, we hope you will be able to navigate the world of online video advertising much more easily.
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