Who hasn’t heard of TikTok, right?
The popularity of TikTok’s short video platform continues to increase, leaving many brands wondering how to advertise on it.
Initially known as musical.ly, this video-sharing app became famous as a musical lip-syncing app in 2016.
In 2017, China launched the international version of a Chinese app called Douyin. By 2018, the company decided to merge musical.ly with TikTok in response to the app’s popularity.
Within a short time, TikTok became extremely popular.
TikTok’s user base now exceeds Facebook, Twitter, Instagram, and other social networking sites, with over 2.6 billion downloads.
Although TikTok is a popular and easy-to-use social media platform worldwide, it is still relatively new.
The platform offers an extensive and diverse user base, affordable advertisement inventory, and the ability to drive results across the entire marketing funnel, which brands should not pass up on.
The videos on TikTok are 15-60 seconds long and contain a wide variety of humor and entertainment.
This platform allows you to edit photos in the app, apply filters, add fun effects, and add music overlays to your pictures.
It features a variety of content formats, including comedy skits, tutorials, lip-syncing videos, and dance videos.
Using the trending hashtags on TikTok can help you optimize your videos.
In addition to having a more significant reach than most other social media platforms, this app increases the likelihood of videos going viral.
Platforms like this allow users to express their creativity in a marketing environment.
The popularity of TikTok is growing by the day, and more and more brands are utilizing this app for marketing purposes.
In the following sections, you can create catchy marketing campaigns using a video editor, which discusses the top benefits of marketing with TikTok.
It’s no longer unknown that businesses not on TikTok are missing out on a lot. So here are the top 10 reasons why it’s a must for marketers to be on TikTok.
Compelling reasons to market on TikTok
A large part of TikTok’s success is due to viral content. Your brand must have a strong theme or audience connection to succeed. If you use the right video editor, all these things will be simple.
There are numerous options nowadays, from free editing apps and premium video editing software to professional video editing services. So you can find one that suits your tastes.
It is essential to keep in mind that whereas YouTube videos may be informative and slow-paced, TikTok videos must be enticing and quick-paced
Reach the right audience
Finding the right audience cannot be overstated in digital and online marketing.
It is worth knowing that while TikTok allows you to reach your target audience, it may not be the best platform to get an older demographic.
About 62% of TikTok users are predominantly 16 to 24 years old; increase the upper age range to 34 years old, and that number rises to over 82%, making it the ideal platform for younger audiences.
Simple and scalable marketing
Your brand can benefit significantly from using TikTok for Business. Young people make up most of TikTok’s audience, so you can engage and connect with them.
TikTok for Business is an all-in-one solution where advertisers can launch successful marketing campaigns with everything they need.
Regarding video marketing, TikTok for Business includes everything you need to create ads, set budgets, find the best audience, and analyze data.
Identify trends early
It is easier for anyone to identify and create relevant content on TikTok because its algorithm makes it easy to spot the latest trends.
Moreover, TikTok trends don’t remain static, so you’ll have fun creating and testing the content that makes your audience happy.
Wide selection of ad types
Additionally, TikTok for Business allows you to make innovative advertisements that make your brand popular with all demographics.
Using a TikTok business account, you can design branded challenges for users and invite them to participate.
You’ll generate more publicity for your brand if the challenge is something out of the box.
TikTok offers five different types of ads that can drive traffic: top view ads, in-feed ads, hashtag challenges, brand takeovers, and branded effects.
Boosts influencer marketing
In the world of influencer marketing, TikTok has emerged as one of the most popular platforms.
According to a recent study, TikTok influencers engage with their followers 17.96% of the time, while Instagram and YouTube influencers are involved with their followers 3.86% and 1.63%, respectively.
Therefore, you can benefit significantly from enlisting an influencer to promote your brand.
In contrast to Instagram, TikTok is primarily a content-driven platform, and content is essential for marketing on TikTok and scaling up your marketing efforts.
People appreciate TikTok’s emphasis on entertaining rather than making advertisements.
As a result, you should find out what excites the viewers and choose content that satisfies their needs. Viral content ranks higher on the ‘For You’ page for users and makes your brand more visible.
Spotlight on creativity and innovation
In TikTok, you can showcase your creativity and get recognition for being different, especially with content that sparks conversation and provokes discussion.
If you can start a trend, you’ll be mesmerized by the user’s enthusiasm for following your content. You will also likely get more publicity if you are associated with a topic related to your ad.
Interested in TikTok Pro but wondering how much it would cost? You will be happy to know that it is free. The feature only needs to be activated to display all critical content, follower, and visibility information.
Ad types on TikTok
There are plenty of ways to advertise on TikTok.
You can effectively reach your target audience by choosing what will work best for you.
The TikTok ads platform offers the following types of ads:
Brand takeover – This advertisement makes you the center of attention as your message dominates the screen for a few seconds. The video ad then appears ‘in-feed.’
Branded AR content – TikTok users can use your ads in their videos as stickers, lenses, and other types of AR content.
Carousel ads – These ads appear within TikTok’s news feed applications and include up to 10 images.
Hashtag challenge – User participation can be encouraged by this advertisement in the “Discovery” section.
Image ads – Ads can be placed in videos that appear via BuzzVideo, TopBuzz, or Babe apps, which are part of TikTok’s news feed.
In-feed video – These ads appear on TikTok’s “For You” page inside users’ native news feeds.
Spark ads – In 2021, TikTok announced that brands could sponsor organic content relevant to their brands through Spark ads.
Sponsored influencer content – In this TikTok advertising type, you use sponsored content from an influential TikTok user to communicate your message.
Video ads – These ads appear in a user’s “For You” feed and are full-screen videos of 5 to 60 seconds in length.
Setting up ads on TikTok.
Here’s how to set up the different TikTok ads you can run from your TikTok ad account now that you know what they are.
Step 1: Create a TikTok ad account
The first step is quick and easy – create an account on TikTok Ads Manager.
Select your billing country or region, and whether you’re a business or individual, then click “Next.”
Then, enter the verification code sent to your email address when you have entered your email address and password.
When you sign up using your phone number, you will also receive a verification code.
Click “Sign Up” after you have confirmed that you agree to the terms and conditions.
Upon approval, log into your dashboard and complete the account setup instructions, then follow the steps indicated below to start creating TikTok ads:
Step 2: Download and install TikTok Pixel
The TikTok Pixel is a tiny piece of code you’ll need to embed on your website so a variety of information can be collected (such as where your users are located, what device they are using, and how they came to your site).
The first step toward creating your Pixel is to set up a “Web Event” in your TikTok Ads Manager after selecting “Standard Mode” or “Developer Mode.”
The Pixel code should be copied or downloaded, then pasted into your website header after reviewing your cookie consent settings.
Step 3: Set up a new campaign
A new ad campaign can be created by clicking on the “Campaigns” tab and clicking “Create.”
Your campaign objective, such as driving traffic, conversions, and app installations, can be set here.
Set a minimum budget for your campaign and give it a name.
It is possible to set a lifetime budget to reach as many people as possible as quickly as possible. Setting a daily budget, however, will allow you to target your audience slowly and steadily.
Step 4: Set up an ad group
Establish your campaigns’ budgets, audiences, and placements with an ad group.
Decide what kind of promotion you want:
Choose between “App Install” and “Website” as your promotion type
Choose the placement of your ad:
TikTok and its partner platforms will display your ads based on your ad placement choice. For maximum reach and value, choose “Automatic placement” if you’re starting with TikTok ads. Ads can also be manually placed across TikTok’s news feed apps and the app’s news feed.
Choose a creative type:
TikTok will automatically test the engagement of your content when the “Automated Creative Optimization” feature is activated. This feature can be turned off at any time.
Identify your target audience:
Select your ad’s audience based on location, gender, and age. Adding users with specific interests, specifying languages, and including people who have interacted with your content in the past are also options.
Choose a delivery method:
You can choose between standard delivery and accelerated delivery. Your advertising budget will be spread evenly throughout your ad delivery period in standard delivery. Ads with accelerated delivery are targeted toward getting the most attention as quickly as possible.
Step 5: Create a new ad
The first ad you create will be based on the ad group you have made. Ad creatives on TikTok can either be videos or images. Ensure that you follow the recommended ad specs to achieve the best results. As a result, your TikTok and partner platforms ads will look great.
When you create an ad to your liking, you can preview it to see how it will appear to TikTok users. In this stage, you can also determine whether your ad requires some tweaks before you submit it.
Your ad can also be further customized by naming it to make it easier to distinguish between different ads within the same group. Once you have entered your ad text, keep it between 12-100 characters to ensure your message is conveyed more effectively. The text will show above your ad.
Your audience can then choose between different calls to action based on what you want them to do. For example, your audience can “Sign Up,” “Download Now,” “Contact Us,” “Book Now,” “Shop Now,” “Apply Now,” or “Learn More.” Then click “Submit” to finish creating your ad.
Boost existing ads with TikTok Promote
TikTok Promote lets you promote your video content for video views, website visits, or new followers. Once you have chosen your audience, defined your budget, and scheduled the length of the ad, you can begin promoting your campaign.
Step 6: Track the performance of your ads
In addition to launching your ad, you should measure your campaign’s success to see how it performs. Using TikTok’s native analytics, you can know how your ad performs regarding impressions, clicks, conversions, etc. Test different ad creatives and placements by testing and comparing them
to determine what works best for you.
TikTok in-feed video ads must follow formatting guidelines to generate engagement and display correctly. TikTok recommends you create videos between 9 and 15 seconds that are less than 500MB in size and are a .mp4, mov., mpeg, .3gp, or .avi file type.
Alternatively, you can consult TikTok’s listing of ad specs for additional formatting suggestions.
Now that you know the excellent benefits and capabilities of TikTok for brands and businesses, you may consider taking your video content to new heights of quality and innovation.
A professional video editing service can be your best choice to ensure high-quality video edits and final video output.
But of course, that decision is yours to make. If you want to find out how we can provide your videos the quality and attention they deserve, give us a call, and we will be happy to help.
Table of Contents
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