David vs. Goliath: How TikTok Competes with the Big Dogs in Social Media

TikTok has been a very influential social media channel bringing new trends, allowing you to create and share your video content to a wide range of viewers. All you need to do is to get your phone, download the app and start recording or making your own videos, whatever and however you want.

When TikTok burst onto social media, were you one of those Gen Z people who participated in TikTok challenges, dance craze, and POVs? Or, did you have fun watching your favorite tiktokers dance and sing? 

Surely, TikTok’s FYP has more fun and entertaining bite-sized videos that you can watch the whole day. And for that reason, it is no surprise that this generation loves TikTok so much as it has become the social network of choice for many.

TikTok has been a very influential social media channel bringing new trends, allowing you to create and share your content to a wide range of viewers. 

All you need to do is to get your phone, download the app and start recording or making your own videos, whatever you want. You can do so many fun things on TikTok, like do some crazy dance moves, tell your story, share your interests, or even campaign for your business! 

Surely, when it comes to video content, there are a lot of things that TikTok can bring to your life and even to your business.

 You may be thinking about the positive impacts of TikTok that will benefit your brand, as you’re already actively posting on other social media sites. But how does TikTok compete with other social media sites? Does TikTok take over the stage and bring down the big dogs on social media platforms? Let’s find out as you read more on this blog.

Rapidly trending and popular!

The TikTok application first has its boom when video challenges become viral. Thousands of users went crazy with these viral challenges, and TikTok started to get global attention. I bet you have participated in one of these viral video challenges! Yes or no?

Some of these challenges can be dangerous or silly, but most of the time, it is enjoyable and harmless. Each trend that goes viral inspires more users on TikTok to follow and participate. Even you, if you have the talent, you wouldn’t know your content will go viral and inspire other viewers to join. The more content that inspires TikTok users to take part in the challenge helps the app and the TikTok community to grow.

What’s more, when you post a video of yourself doing some crazy dancing steps or dubsmash, there’s an option that allows you to add a short section of music that fits well with your content. TikTok was the first social media app that has a music library of songs you can choose from whatever you like, as well as audio clips from YouTube videos.

Easy to configure

Have you noticed that when you first open the TikTok app, it will just bring you straight into the app’s content? Well, unlike other social media platforms, TikTok is very easy to set up and straightforward. People like you will get a feel for the videos first that will definitely hook up your interest before you create your own account.

Create awesome video content

TikTok makes it very easy for you to create awesome content, from short interesting videos, to sharing tips and tricks. Whatever you want to do, you can do it all as long as you follow the community guidelines implemented on TikTok.

 You can tell your own story, launch a product campaign, post a vlog, share interesting facts, dubsmash, or even share inspirational content. 

What’s great is that you have the control over everything, including the video speed, automatically sync your video clips to the music, and templates to add to your video clips. Everyone is free to create fun and enjoyable videos!

Go viral

Haven’t you noticed that you have to work hard to gain more followers and subscribers if you have decided to become a content creator on YouTube or Instagram? 

Well, that’s not the case with TikTok, as you can go viral via reaching more users who have particularly the same interests in what you have created. Even if your video is not original, users can search for popular trends of the moment, and you can still receive a good engagement.

Powerful algorithm

The power of TikTok’s algorithm is so impactful in a way that you might be visible to another user’s page as long as they want to see the kind of content you posted on TikTok. 

Also, TikTok’s algorithm is amazing as it figures out your interests according to the accounts that you follow, where and what you comment on, what you choose to like, what you choose to share with others, what your favorites are, what videos you’re not interested in, and what videos you’ve reported.

What’s more, TikTok’s algorithm can identify how long you watch videos and analyzes the kind of content you are posting on your own account. 

It does not stop there as TikTok can identify what videos you like the most according to your account settings, plus the important information such as the language, country setting, categories you liked, and the type of mobile device and all. Lastly, the algorithm can allow you to customize the kind of content you want and don’t want to see, such as malicious videos, spam videos, and potentially upsetting videos.

Provides copyrighted music

While other social media platforms won’t allow you to use copyrighted music, TikTok is in a unique position where you can enjoy using any music you love as long as it is taken from their website. TikTok has a Copyright License Agreement or IP Licensing Agreement (insert link: https://sprintlaw.com.au/articles/tiktok-copyright-issues/) that enables the users to use copyrighted music.

Develops new trends rapidly

Unlike the other social media platforms, on TikTok, you can find and enjoy new trends every week. 

There could be new dance videos you can participate with, pulling pranks on your friends and getting their reaction on camera, popular video clips on your favorite anime series, television shows just like Master Chef Canada, or even other TikTok viral posts. When users have positive interactions with these new trends, TikTok will show them more to other users.

Conclusion

TikTok has established its own popularity and is now just as influential as other social media platforms like Facebook and YouTube. 

While not everyone can have a TikTok account, it is definitely liked by a lot of people. 

With all your friends, families, or even your neighbors on the video content platform, it’s safe to say that TikTok will be part of people’s lives for a long time.

Which social media site is your favorite? Comment down below and let us know! Need to increase your social media presence using videos? Click here now!

Table of Contents

alt="graphic representation of statistical growth of online performance"

Surprising 2022 Video Editing Statistics You Must Know

Are you considering hiring a video editing service for your marketing or personal video blog content but are having second thoughts if it is worth the investment? No doubt about it, there are numerous online video editing services that are out there offering professional video services ranging from unlimited, on-demand or fractional video editing, jut to name a few. What impact will video editing have on your digital marketing routines and campaigns? Are you more concerned with your business’s day-to-day operations or getting stuck doing your digital marketing campaigns? Is video editing going to be worth your investment? As a video editing

Read More »
alt="instagram logo created using a variety of novelty items and other products"

The 10 Compelling Reasons To Use Instagram Marketing

There is a strong visual element to Instagram that makes it stand out from other social media platforms, making Instagram Marketing a serious consideration if you want to grow your brand.  Instagram is the ideal platform to showcase your business’s design or services with a visible end result. The type and frequency of content you post will ultimately be determined by your marketing strategy.  This platform works well with video, imagery, and illustration, but your marketing strategy will determine how you use them.  Even if a platform works great for everyone else, creating a strategy will help you stay focused

Read More »
alt="Television set with video camera and white screen"

Take Advantage Of These Top 10 Video Advertising Tips For Your Business

Businesses can build long-term relationships with customers through animated videos, and promote their products in more innovative and creative ways.  In the marketing strategy today, how can video marketing – especially video advertising – be so successful?  Learn how you can use video advertising to grow your business by digging deeper into the video content statistics saturating the market. Let’s take a closer look at some key facts and figures about video content marketing and why it’s such a powerful tool for promoting your product and engaging your customers. Video advertising: why is it effective? The use of video advertising

Read More »
alt="Vidpros logo2"

Need help with video editing?

Vidpros can help with our vetted on demand team. Want to know more?

Coupon Code

Sign up and SAVE 40% OFF

your first month of video editing!